In a market where consumer preferences and regulatory pressures continue to evolve, food manufacturers—particularly in the confectionery space—are facing a new kind of challenge: producing indulgent treats that meet HFSS (High in Fat, Salt, and Sugar) guidelines. With increasing scrutiny from government legislation and demand from health-conscious consumers, the need to adapt is not just a trend—it’s a necessity.
Why HFSS Matters
HFSS regulations are reshaping the way food businesses operate, especially when it comes to marketing, advertising, and product placement. In the UK, for example, restrictions now limit how HFSS products can be promoted both in-store and online. This affects everything from paid digital ads to prime shelf positioning and price promotions.
For confectionery manufacturers, who rely heavily on impulse buys and appealing marketing strategies, non-compliance can mean reduced visibility, lower sales, and a dent in brand reputation.
Reformulation: The Key to Future-Proofing Your Products
Reformulation is more than just reducing sugar—it’s a holistic approach to balancing taste, texture, and nutrition without compromising on product quality. At NFT Consultancy, we work closely with manufacturers to:
- Analyse current product recipes to identify opportunities for fat, sugar, and salt reduction
- Explore alternative ingredients such as natural sweeteners, plant-based fibres, and flavour enhancers
- Support sensory testing to ensure the reformulated products meet consumer expectations
- Validate nutritional claims to support marketing efforts for “healthier choice” product lines
- Ensure regulatory compliance across packaging, labelling, and advertising
Our expert team understands that reformulation isn’t one-size-fits-all. We tailor our support to your specific confectionery category—whether it’s chocolate bars, gummies, boiled sweets, or seasonal treats.
The Commercial Benefits of Going HFSS-Friendly
Reformulating your confectionery products to be HFSS-compliant opens up a world of commercial opportunities:
- Access to prime retail and digital marketing slots
- Improved brand perception among health-aware consumers
- Potential for new product lines and ‘better-for-you’ innovations
- Reduced risk of regulatory penalties or product restrictions
With retailers prioritising HFSS-friendly products for prominent shelf space and promotional campaigns, now is the perfect time to take proactive steps.
Let NFT Consultancy Help You Get There
At NFT Consultancy, we’re proud to support food manufacturers through the HFSS reformulation journey—from product analysis and ingredient sourcing to technical compliance and launch strategy.